British-based ammunition manufacturer Eley Limited has reached a century in Olympic medals.
Eley’s premium product Tenex has been used by Olympic champions throughout the World since 1964 when the new .22 entered World competition at the Tokyo Olympic Games and won all gold and silver medals in the .22 LR rifle and pistol events. This success story continues nearly fifty years later at the 2008 Beijing Olympic Games with the refined Tenex cartridges wining 12 medals, topping the tally to 102 medals.
Founded in 1828, Eley has a proud history and reputation for manufacturing top-of-the-line ammunition for the world’s best shooters. The company led advancements in production technology of .22 rimfire ammunition back in the 1950’s following major investments and years of research. In 1951 Eley brought to the marketplace the now famous red box Tenex.
Eley’s accomplishments at the most recent 2008 Beijing Olympic Games further boasted the company’s status picking up 12 Olympic medals, Daniel Olley, Senior Business Development Manager for Eley commented:
“To pick up a total of 12 Olympic medals, 4 being gold and 11 out of 12 medals in the 50m events was the icing on the cake, being at the competition and seeing the reaction of the shooters gives us great satisfaction. It is also satisfying to see the fruition of our partnerships, development plans for junior shooters and investment in the future of our sport.”
With a lengthy list of accomplishments and awards, ELEY has driven forward change and innovation in the industry over the past 180 years. The company continues to strive for excellence and future Olympic success by continually refining the production technology to manufacture the World’s most consistently accurate .22 cartridges.
