(GunReports.com) — When Berger first started selling bullets, the company sold Target bullets in yellow boxes. Over the years, the company’s line has expanded to include Varmint, Hunting, and Tactical bullets. These application-based lines are designed to help shooters more easily find the right bullets for their purposes.
In an effort to make this process even more straightforward, the company has added two additional box colors to its lines. Each bullet line now has its own dedicated box color. The only change is the box color; the bullets are still exactly the same.
“Each box color is meant to represent the specific line,” says Executive Vice President Eric Stecker. “Target is our traditional yellow as it has been our signature color for decades. Hunting is blaze orange, which is commonly used by game hunters. Varmint is burnt orange which is the color of the red fox. The red fox is one of the most cunning and prized varmint trophies. Tactical is khaki or tan as a tribute to our troops who are most active in protecting our freedom in a desert environment.”
