ACCOKEEK, Md. — Beretta USA recently released the 2.0 version of its proprietary dealer tool Beretta Interactive Order Form – or BIOF.
As a B2B tool, this password-protected web site (www.BerettaUSA.org) allows dealers direct access to Beretta USA’s ordering system. Using BIOF, dealers are able to place orders directly into the BUSA system, as well as view available inventory 24 hours a day. Orders are entered instantaneously eliminating the constraints and frustrations of having to do business in an eight-hour window.
Once a dealer is enrolled, BIOF provides that dealer with access to the full listing of Beretta products including firearms, parts, accessories and apparel. The site includes product images and descriptions in addition to detailed mechanical drawings for aid in specifying parts orders.
“The idea behind this web site is to provide greater assistance to our dealers. As a manufacturer and a business partner, Beretta wanted to give our dealers access to tools that help them manage their business and meet their customers’ expectations,” said Christopher Merritt, General Manager, Beretta USA.
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